The handbag manufacturer’s ecommerce website was re-designed and re-platformed in 2009 to enhance its online storefront, including an overhaul of product categorization, color and style selection tools, and checkout process. I art direct campaigns executed by an all-star team of web designers who promote the site via a lively email marketing program, Facebook, Twitter, blog and affiliate networks.
Initially launched as an independent record store locator in 2006, VinylHunt has levereged Twitter to promote music on vinyl, celebrate independent record stores, and preserve record store culture and community. In what has become a part-time job, current initiatives include the continued addition of independent record stores to the directory and promoting record store-related news and events over social media.
I gathered some of my favorite photographs from weekends of urban exploring around Fort Wayne, Indiana, and compiled this 80-page collection of buildings and bridges, railroads and brick roads, signs and signals, and more. I designed and published the book through Blurb.com and launched a companion website to promote it.
I launched this website in 2002 to showcase my collection of street signs and traffic signals, and it has garnered both local and national attention, from a listing in a Ripley’s Believe It or Not! book, a feature article in Fort Wayne’s The Journal Gazette and invitations to Jimmy Kimmel Live and Wife Swap. I hope to begin redesigning the site in 2011.
Fort Wayne, Indiana
Web Creative Director | 2005—Present
Under the Direct Sales department, I work closely with the e-commerce team—internet marketing visionaries, passionate web designers, copywriters, photographers and more—to direct the online branding for this handbag, accessory and luggage manufacturer. The brand’s online channels include the e-commerce website, blog, Facebook and Twitter.
Muncie, Indiana
Adjunct Instructor | August 2004—May 2005
Adjunct Instructor for J342, the Department of Journalism’s introduction to new media design course. Three weeks prior to the first class, I revised the syllabus to include sessions on hand-coded HTML and CSS, Dreamweaver, Photoshop, Web design theory and usability, in addition to web copy standards, online self-promotion and self-branding principles.
Muncie, Indiana
Web Designer | October 2002—April 2005
Designed and maintained websites for several CS Kern clients, from Christian pop singers to golf course designers, as well as the company’s self-promotional online portfolio. I worked directly with clients to identify project requirements and timelines, and alongside ASP developers to integrate shopping carts, product catalogs and other dynamic functionality.